SMEAR's BEGINNING

When SMEAR first began, we weren’t riding a trend, we were fighting an education gap. Most people had never heard of using tallow for skin, let alone understood why this ancestral, whole food ingredient works so beautifully with the body’s biology.

We educated daily when it was still a wild thought to put beef fat on the skin. We shared how bioavailable nutrients in properly sourced tallow support the skin. We explained that what you put on your body is just as important as what you put in it.

It started taking off as education continued growing, and people began to see the benefits of tallow based skincare.

As tallow gained popularity, the market shifted. Suddenly, there were tallow brands popping up everywhere. Unfortunately, many weren’t built on understanding but rather, they were built on opportunity.

Tallow became sexy.
It was selling.
And as a result, content was stolen, buzzwords were copied and claims were made with no backing. Customers were convinced all tallow products were the same.

Companies were selling low quality tallow skincare from trimmings fat and grocery store aisles because they hadn’t done the research to learn how it works.

And then came the backlash.
“Tallow didn’t work for me.”
But it wasn’t tallow that failed.
It was poor sourcing.
It was lack of education.
It was cutting corners.

So how do you know the difference?

You look beyond the trend.
You learn who is behind the jar.
You get to know your way around an ingredient label and make sure what you’re buying is what is beneficial and you get to know your supplier and their level of education in the field.

Sometimes local means intentional.
Sometimes it just means nearby.
Sometimes expensive reflects craftsmanship.
Sometimes it reflects high overhead.

There’s a reason a croissant from a small French bakery tastes rich, layered, and memorable, and a gas station croissant tastes like convenience. One baker devoted their life to perfecting the craft and you can tell in the quality. The other baker knows croissants sell really well at breakfast.

The same is true for skincare.
You’re more than margin and opportunity.

Highest Quality Tallow